One Flew over the Traffic Light (w/title)

Drawing the battle lines for a consumer fightback, this documentary feature film will expose eighty years of defective traffic policy and offer a blueprint for change. It will show that conventional traffic control is anathema to good road-user relationships, and that roads are safer, more efficient and more fun when we are free to act sociably on roads designed for equality. One Flew over the Traffic Light will feature a colourful range of road-users, from cab drivers to celebrities. On board if required are double Oscar winner, Jeremy Irons, and an Oscar-winning co-producer.

£50,000 will get the show on the road. The final budget, including overseas filming, is estimated at £500,000. Full funding buys the rights to 50% of net revenue, with smaller amounts rewarded pro rata, e.g. 5% for £50,000 to 0.5% for £5,000. Non-PLCs qualify for up to 30% tax relief under the EIS (Enterprise Investment Scheme).

Intangible benefits include involvement in a perception-shifting doc feature that could prompt beneficial change. Tangible returns can’t be guaranteed, but in 2004, Super Size Me made $11,536,423 in the US, $1,995,967 in the UK, $2,016,222 in Australia, and $1,958,207 in Germany, to name just four territories. If One Flew over the Traffic Light gets similar distribution – and we’re all road-users, so it could be even bigger – it will see healthy returns. There is additional revenue potential from the international TV market.

Given profitable distribution, contributions of less than £1,250 will be repaid but won’t qualify for revenue share. They will receive a screen credit, an invitation to take part, and an invitation to a special screening. Donors will receive thanks, a credit, where possible an invitation to a screening, and the satisfaction of helping a life-enhancing cause. As far as possible money raised will be seen on the screen, but third party introductions will qualify for an introducer’s fee.

To discuss sponsorship or support in cash and/or kind, please email mc at equalitystreets dot com

Martin  Cassini