One Flew over the Traffic Light (w/title)

Drawing the battle lines for a consumer fightback, this documentary feature film exposes eighty years of defective traffic policy and offers a blueprint for change based on a trust in human nature rather than an obsession with controlling it.

It will show that conventional traffic control is anathema to good road-user relationships, and that roads are safer, more efficient and more fun when we are free to act sociably on roads designed for equality.

The film’s central event will be an entire city that has agreed to switch off its traffic lights. Will it work or won’t it? Of course it will! The film will contrast the misery of getting from A to B under traffic control with the joy of getting about on a level, sociable playing-field: poverty in coercion versus poetry in motion.

One Flew over the Traffic Light will feature a colourful range of road-users, from cab drivers to celebrities. On board if required are double Oscar winner, Jeremy Irons, and an Oscar-winning co-producer.

£50,000 will get the show on the road. The final budget is estimated at £500,000. Full funding, i.e. £500,000, buys the rights to 50% of net revenue (from film distribution and TV sales). Smaller stakes will be rewarded pro rata, e.g. £50,000 will qualify for 5% of net revenue, £5,000 for 0.5%.

For contributions of £1,250 or less, donors will qualify for a screen credit, an appearance in the film, an invitation to a special screening, and the satisfaction of supporting a life-enhancing cause. As far as possible, money raised will be seen on the screen, but third party introductions will qualify for an introducer’s fee. At the time of writing, non-PLCs qualify for up to 30% tax relief under the EIS (Enterprise Investment Scheme).

Tangible returns can’t be guaranteed, but Super Size Me made $11,536,423 in the US, $1,995,967 in the UK, $2,016,222 in Australia, and $1,958,207 in Germany, to name just four territories. If One Flew over the Traffic Light gets similar distribution – and we’re all road-users, so it could be even bigger – it will see healthy returns. There is additional revenue potential from the international TV market.

Intangible benefits include involvement in a perception-shifting doc feature that could prompt universal benefits. Annual efficiency savings from reform are in tens of billions.

To discuss sponsorship or support in cash and/or kind, please email martincassini at icloud dot com

Martin Cassini