The traffic system puts the onus on the child to beware the motorist. That single fact puts it beyond the pale. Countless attempts to bring the odious nature of the system and the need for reform to the notice of politicians, policymakers, traffic authorities and commissioning editors are met with silence or refusals to heed the case against the current system or to adopt equality-based reform. Not once did The Sunday Times article about congestion (16.10.16) cite traffic control as a cause. Ditto the 2011 Select Committee’s report on congestion. In its “Access Strategy”, Cambridge fails to mention shared space or Equality Streets as an option, thereby failing in its duty under the 2004 Traffic Management Act to explore all options for improving congestion, road safety and air quality.