Nudge theory and Equality Streets

On PM today, head of nudge unit Dr David Halpern said, “People want to do the right thing but they don’t always have the information”. More to the point, certainly where road-user interaction is concerned: people want to do the right thing (take it more or less in turns), but prevailing culture and regulation make them act against their better nature.

About Martin Cassini

Campaign founder and video producer, pursuing traffic system reform to make roads safe, civilised and efficient
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