Socially speaking, road signs, road regulation and road markings are designed to make us do the wrong thing. You were there first? So what? The rules give me right of way over you, so tough! Thus pedestrians and toddlers in their buggies are forced to wait by the roadside or on traffic islands for traffic to clear or the lights to change. Meanwhile, they inhale toxic fumes that damage health, lung function and human development. Incredibly, this odious system is backed by transport ministries and the law of the land. They actively oppose the case for reforming the rules of the road and redesigning roads to express equality. Only this will make roads safe, civilised and efficient, as it will minimise emissions, and avoid the “need” for most traffic control, saving tens of billions in public expenditure.